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[2018 Customer Satisfaction Brand Award] Taehwa, an eco-friendly rubbe…

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Reply Reply 0   HitHit 176   DateDate 24-05-25 00:29

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[Campus Job & Joy = Reporter Yena Kim] Taehwa, which insists on using 100% natural latex, won the grand prize in the kitchenware (rubber gloves) category at the ‘2018 Customer Satisfaction Brand Awards’ awards ceremony held at The Riverside Hotel in Sinsa-dong, Gangnam, Seoul on the 3rd.


Taehwa is a brand of Taehwa G&G, which holds the largest rubber glove patent in Korea. Taehwa G&G Co., Ltd. is the No. 1 brand sought after by consumers and has been sharing corporate values ​​through CSR for over 50 years through the Agricultural Engineers Association, Rural Hope and Revival Foundation, and Jaeyoung Foundation.


Taehwa G&G's brand, Taehwa, celebrates its 61st anniversary this year since it was founded in Busan in 1957, and produces the first rubber gloves made using only natural latex in Korea, Taehwa Clean Gloves (vinyl gloves), Taehwa Clean Pack, Taehwa Roll Pack, and Taehwa Zipper Bag. etc. were produced and presented.


In particular, the brand's representative product, the natural latex 'Taehwa Rubber Gloves', has been ranked 1st in all 14 rubber glove quality comparison test items including appearance, dimensions, materials before and after use, detergent resistance, and hygiene in quality comparison tests since 1972 for over 40 consecutive years. etc. passed.


Taehwa rubber gloves use only natural latex that is harmless to the human body and can be used safely and hygienically. In addition, it has a long lifespan and was developed with an ergonomic design tailored to Korean hands. Another feature is that it has acquired the Korea Testing and Research Institute's product stability (S mark) and international quality assurance system certification ISO 9001.


In addition, Taehwa is planning to launch a new product, ‘New Extra Large Rubber Gloves’, in April 2018. The ‘New Extra Large Rubber Gloves’, which are about to be released, are rubber gloves with excellent performance and design designed by an industrial design major with 30 years of experience.


The '2018 Customer Satisfaction Brand Awards', co-hosted by Korea Economic Magazine's Hankyung BUSINESS and Campus JOB&JOY and organized by the Korea Marketing Forum, was awarded by experts in each field evaluating items related to customer satisfaction such as managerial mindset, research and development, and follow-up management. The brand that achieved the highest score was selected.



The ‘2018 Customer Satisfaction Brand Awards’ evaluated the brands of a total of 402 companies during the evaluation period, and the final 52 brands were selected and announced.



source : https://magazine.hankyung.com/job-joy/article/202102167512d

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